3 fears of using online platforms for business growth (and how to overcome them)

Social media is today’s new marketing tool. With more than 365 million users, LinkedIn offers businesses unprecedented opportunity. It provides direct access to decision-makers and influencers, including the ability to find, connect and communicate with these people.

We know that on Facebook, worldwide, there are over 1.65 billion monthly active Facebook users (MAUs), which is a 15% increase year over year.

And as at 3 August 2015, the total number of registered users on Twitter was 1.3 billion.

And don’t forget Instagram with 500 million users.

Despite these telling statistics, when working with clients they are often hesitant to use online platforms to grow their business. These fears are often holding them back from the potential they could be achieving online.

3 common fears (and how to overcome them) include:

How much time will this take? And what’s the return on investment?

Sometimes people are worried how much time online activity will take out of their day. They are already busy and it seems like Facebook, Instagram, Twitter, LinkedIn – just to name a few – are just another thing that they need to do.

One way to overcome this is to have a strategy as well as a process for recording and measuring success. Part of this strategy should include where you are going to focus your time to get the best results. It’s not about doing them all. But knowing what will work for your business. And doing these ones well.

Apart from your initial set up and planning, you should be able to manage your online profiles as part of a daily routine.

Here are a few suggestions on what you can do on a daily basis:

  • Review curated content and share.
  • Like a post and make a comment.
  • Search and connect with your ideal audience.
  • Facilitate an introduction via a connection.
  • Export your connections.
  • Write scripts.
  • Make a list of people to contact.

Or you can combine your time into weekly blocks and write a blog post, create a comprehensive strategy with a targeted outcome, or compile new communication structures.

But won’t this make my staff more attractive to recruiters?

Some businesses fear that well-written personal profiles (think LinkedIn for this one) will make their staff more attractive to recruiters. They fear that if they make their staff look good they will be head-hunted for other roles. However, the strategy for a business versus a job seeker is different. It is a different process, with a different result.

I just don’t know how.

Many clients we work with have a fear of failing to be successful online. They are concerned about what their colleagues, industry or other cohorts might think. Sometimes they are worried that someone will make a negative comment.

The main thing to remember is that a public domain has the potential to be seen by anyone. As with all social media, only post content you would be happy for anyone to see.

Teal Swan once said: “We do not fear the unknown, we fear what we think we know about the unknown”.

By being educated and informed about online activity, clients have the choice on how they can maximise it to support their goals.

Kylie Chown is a LinkedIn Trainer, Coach and Strategist.

She works with businesses to use LinkedIn to generate leads, get more clients and make sales easier.   

Are you a coach or consultant who would like to make sales easier, get more clients and grow their business?

Join our free online training “How coaches and consultants get make sales easier, get more clients and grow their business using LinkedIn.”

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