3 reasons to reconsider the metrics you measure on LinkedIn.

What metrics do you measure on LinkedIn?

Is it your:

All-Star rating ?

The SSI (Social Selling Index) ?

Number of people who have viewed your profile ? Or liked your article?

“What is measured is improved.” – Peter Drucker, world-leading management consultant.

I recently had a conversation with a business owner who said that their LinkedIn profile was at the All-star status.

And they didn’t need to do any more work on it.

I explained that it’s easy to focus on the various LinkedIn metrics available. This includes the All-Star rating, the SSI (Social Selling Index), your profile’s ranking, and the number of people who have viewed your profile.

But as I shared with this client, here is why they might be less important than you think.

All-Star rating: The purpose of this rating is to encourage you to complete your profile. Yes, you do want to complete it. But it only measures that fields are completed. Not what is actually written in your profile. You profile needs to have the right content. Content that positions you for your future.

% viewed in your networks: This measurement is based on the words in your profile. And the connections you have. In other words, you could rank highly if you have a high number of keywords. But a low number of people in your network use the same keywords. You could also have a low rank if you have a lot of connections in the industry who use the same keywords. As it depends on who you are connected to it is not a clear reflection of your profile

Connections: The amount of connections you have certainly increases the amount of search results you’re in. But you ideally want to be connecting with your ideal audience to support your goals

No matter what metrics you choose to measure they need to  reflect what your goals are.

Some other metrics you might like to consider include:

  • How many of your ideal potential audience are you attracting?
  • And then how many are you moving into your internal sales processes?

Kylie Chown is a LinkedIn Trainer, Coach and Strategist. She works with businesses to use LinkedIn to generate leads, get more clients and make sales easier.   Are you a coach or consultant who would like to make sales easier, get more clients and grow their business? Join our free online training “How coaches and consultants get make sales easier, get more clients and grow their business using LinkedIn.” Limited places available. Click here to find out more and register.

FREE Training for Coaches and Consultants: How to turn your LinkedIn Profile Into a Magnet For Your Perfect Client.

Are you a coach or a consultant?
Do you feel like you are missing out on the LinkedIn opportunity?
Do you want to know how to turn your LinkedIn Profile into a magnet for new clients?

If you have answered yes to these questions, this training is for you.

In this training I will share with you:

* The 5-step process to get found (in LinkedIn and Google) and standout online;
* How to position yourselves as an authority in your industry.
* How to leverage LinkedIn to attract new clients and make sales easier.

– Register today. We have 100 places available –

Mar 8, 2018 11:00 AM

Magic happens at 500+ connections. Fact or Fiction?

Recently I was delivering a LinkedIn training to a team in Brisbane. One of the team members asked me if he should try and achieve 500+ connections on LinkedIn.He thought that once he made it to the ‘magic 500+’ he’d get better results from his LinkedIn profile.

He had heard others speak about their high number of connections. He felt like he wasn’t making the most of his LinkedIn profile, unless he hit 500+ connections.

As I explained to him, sometimes it is about quality over quantity .

Your connection strategy on LinkedIn should align with your purpose. It should reflect what you’re trying to achieve.

Sure, you can be connected with 500+ people on LinkedIn. But if they’re not engaged in what you’re saying, if they’re not your ideal audience or you’re not adding value to them, it’s not as valuable as it could be for anyone.

Steve Jobs once said “Quality is more important than quantity. One home run is much better than two doubles.”

On the other hand, the amount of connections you have increases the amount of search results you’re in. But you ideally want to be connecting with your ideal audience to support your goals.

As Forbes recently shared in one of its articles:

“One of the easiest mistakes you can make is to focus on ‘vanity metrics’, instead of the metrics that really matter.

Vanity metrics are things like page views, number of followers, or the number of downloads of your free report. They make you feel good, but they don’t actually add anything to your bottom line.”

My advice to this client was to strategically grow his network. There’s no doubt that the more connections he has the more searches he will be returned in. But don’t loss focus on the benefits of quality.

Some of the metrics I shared with him to consider in addition to his total number of connections included:

  • How many of your ideal potential audience are you attracting?
  • And then how many are you moving into your internal sales processes?

Kylie Chown is a LinkedIn Trainer, Coach and Strategist.

She works with businesses to use LinkedIn to generate leads, get more clients and make sales easier.   

Click here to book a complimentary LinkedIn Strategy Session.

During this session I will identify your goals and give you strategies to achieve them.

We will identify if clients can find you (or not) and check your profile is engaging. We will then map our a plan to help you get more clients.