Do you want to get more clients using LinkedIn before the end of the year?

Are you generating the number of leads you want from your LinkedIn profile?

Are they quality leads?

Are you converting the sales you want?

If not, I have something that may be of interest to you. I am currently offering complimentary profile reviews and LinkedIn Planning Sessions. At the session we can look at your situation and your profile and work out a plan. Our focus will be on how you can increase your quality sales leads. Before the end of 2017.

If you would like a session, please email ua.mo1511596768c.nwo1511596768hceil1511596768yk@tc1511596768atnoc1511596768. Alternatively, click here to secure your booking right now. I only have a limited availability so if you’re interested, please book in quickly.

What difference would it make to your business if 80% of your leads from LinkedIn were generated in less than 7 minutes per day?

I specialise in helping business owners get more clients using LinkedIn.

Let’s see what’s possible for you! Click here to book a complimentary LinkedIn Strategy Session.

3 Easy Steps For Your Team To Tap Into The Power Of LinkedIn

I was talking with an Accountant earlier this week. He told me that his team only used LinkedIn for research.

I shared with him that business2community.com recently reported that:

“LinkedIn generates more leads for service based businesses than Facebook, Twitter, or blogs.” It then went on to say that: “80% of B2B marketing leads from social media come through LinkedIn.”

Here are the top 3 ways I shared with him that teams can tap into the power of LinkedIn to help grow their business.

1) Build Your Personal Brand

Most people’s LinkedIn profiles look like an online resume. They contain a list of their past jobs, the tasks they performed at each of these jobs and a few recommendations from connections in their industry.

Instead of being a professional online Resume, your team’s LinkedIn profiles can offer you the opportunity to position yourself as the answer to your clients’ problems.

ACTION STEP: Review your profile. Is it an obituary of past roles? Or does it provide your potential clients the answers they are looking for?

2) Engage In Conversation

The first step is to develop the profile to harness the brand-building aspect of LinkedIn.

But to utilise LinkedIn to actually grow your business, this is achieved by developing relationships.

When connecting with people, instead of using the default message target your communication.

ACTION STEP: Review your current communications. Are they creating engagement and conversation?

3. Watch And Learn

What people often don’t know, is that LinkedIn can be such a powerful tool in promoting B2B sales due to its fantastic research capabilities.

One of the options to tap into is using the research capabilities to tailor your reach. Search for your ideal prospects using job titles, industry types, and physical locations. These kinds of keywords explain what your prospects pay attention to, and how you can be found by them.

ACTION STEP: Apply the new-found keywords to further optimise your own profile and make it even more compelling to your target audience.

Another fantastic way you can tap into the power of LinkedIn to grow your business is to publish articles. Publishing content on LinkedIn allows companies and individuals to grow their brand, expand their reach, build trust, and engage with their network of followers and clients.

Here is how content can help you:

1. When you publish something on LinkedIn, your first-degree network connections will see it in their feed.

2. First-degree connections can engage (like, comment or share) with one of your posts. This means your content becomes visible to a second-degree network through that connection.

3. Another huge benefit of using LinkedIn as a publishing podium is the analytics that are available. This allows you to become familiar with the type of content that is popular, the people who are reading and engaging with it and then adapt what you are posting accordingly.

By taking advantage of the capabilities offered by LinkedIn, this Accountant is now in a position to use it to best benefit his business.

 

I am a LinkedIn Trainer, Coach and Strategist.

I work with businesses and teams to use LinkedIn to generate leads, get more clients and make sales easier.

Are you leaving money on the LinkedIn table? Find out in my complimentary E-book. Click here to download.

To find out more about how I can help your team email me at ua.mo1511596768c.nwo1511596768hceil1511596768yk@ei1511596768lyk1511596768

5 Crucial Reasons Why All Your Employees Should Be Using LinkedIn

“9 out of the top 10 brands with the most followers on LinkedIn have at least 60% of their employees on LinkedIn.” – BrightEdge

I was recently speaking with a business owner. He was considering getting his team on LinkedIn. But he was hesitant that they would be poached by recruiters or his competitors.

Despite this he could see opportunity.

The Sophisticated Marketer’s Guide to LinkedIn recently reported that:

“LinkedIn is excellent for new businesses. For example, half of all users are likely to buy from a company they engage with on the platform.”

LinkedIn offers businesses the opportunity to increase their influence, business and online reputation.

The key to a successful LinkedIn business strategy is developing a system.

A system that sees your team have quality LinkedIn profiles. One that motivates employees to use LinkedIn regularly. So they know what to do, when and how to do it.

Here are 5 ways that businesses will benefit from developing and implementing a focused LinkedIn strategy:

1. Grow Your Brand Visibility

William Arruda recently shared an article on Forbes that said:

“Employees are 70% more likely to “like”, “share” and “comment” on their employer’s status updates on LinkedIn – making them valuable brand ambassadors that expose company content to their network of contacts.”

This means that if your employees have targeted connections your LinkedIn visibility will increase within your target market. And grow your brand visibility.

TOP TIP: Your company will also benefit when employees add your website link to their contact information. By creating these inbound links to your homepage it will improve your google rankings.

2. Improves Brand Representation

“If you want to go fast go alone. If you want to go far go together.”

LinkedIn for business is a team sport.

As a business, your team member’s LinkedIn profile expresses their personal brand. They are also a reflection of the employer’s company brand. Your employees on LinkedIn are your business brand representation. The more personal profiles that represent your brand the broader your business reach.

If you can arm your staff with quality profiles and support them to engage with their networks you are helping them to create a positive brand representation.

3. Makes Sales Easier

“57% of the purchase decision is complete before a customer even calls a supplier.” (CEB)

Concise, clear and consistent LinkedIn profiles are even more valuable to businesses in the professional services sector.

It allows potential clients to validate your team members’ internal expertise before engaging with you. A well validated profile can make your sales process easier.

4. Improves Company Engagement

40% of users access LinkedIn every day.

One of the vital benefits of social media is the capacity to portray your business in a more human way. This is achieved when employees interact with your followers regularly, offering face value to the company’s identity.

Externally, your brand becomes less abstract and more human. This allows you to build trust and emotional connections with customers, peers and investors. Creating this “human” brand can only be invented by actual human interaction. If your goal is to be seen as an engaged organisation, team members and their online profiles are instrumental in this process.

5. Champions Positive Culture

Some employers have a policy of “blocking” their employees from accessing Social Media. This can potentially develop a culture of distrust.

Relationships built on treating staff like sneaky teenagers will only make them want to keep the back-door open. Your intentions as employer may in fact be straightforward. Your rules might be based on being more productive during office hours, but the perception of your rules may have a negative effect on team morale

By encouraging employees to keep connected to each other and leveraging the company LinkedIn portal you have the opportunity to create shared values and bonds.

LinkedIn serves as an easily accessible source of information that enable all staff to stay informed. They have the opportunity to be motivated by all company activities based on what different sectors share.

Rolling out and implementing a company LinkedIn strategy may sound overwhelming. But if you focus on the benefits, LinkedIn can improve relationships with your team.

TechRepublic offers the following advice, “See how it affects performance and morale and then decide whether it’s a perk worth keeping.”

Looking for some more tips on setting out to unlocking the power of LinkedIn?

  • Start with your more engaged team members to set the example and standards of creating/updating profiles and their activity.
  • Integrate your strategy into the onboarding process of new team members.
  • Empower all employees. Offer a development program focused on elevating their personal branding on LinkedIn.
  • Be creative and entice your team to engage by incentivising LinkedIn engagement.
  • Have a social media policy. If you are unsure, there are a number of legal professionals who can assist you with the legal aspects of your social media.

I am a LinkedIn Trainer, Coach and Strategist.

I work with businesses and teams to use LinkedIn to generate leads, get more clients and make sales easier.

Are you leaving money on the LinkedIn table? Find out in my complimentary E-book. Click here to download.

To find out more about how I can help your team email me at ua.mo1511596768c.nwo1511596768hceil1511596768yk@ei1511596768lyk1511596768.