Social media is today’s new marketing tool. With more than 365 million users, LinkedIn offers businesses unprecedented opportunity. It provides direct access to decision-makers and influencers, including the ability to find, connect and communicate with these people.
Despite these telling statistics, when working with clients they are often hesitant to use online platforms to grow their business. These fears are often holding them back from the potential they could be achieving online.
3 common fears (and how to overcome them) include:
How much time will this take? And what’s the return on investment?
Sometimes people are worried how much time online activity will take out of their day. They are already busy and it seems like Facebook, Instagram, Twitter, LinkedIn – just to name a few – are just another thing that they need to do.
One way to overcome this is to have a strategy as well as a process for recording and measuring success. Part of this strategy should include where you are going to focus your time to get the best results. It’s not about doing them all. But knowing what will work for your business. And doing these ones well.
Apart from your initial set up and planning, you should be able to manage your online profiles as part of a daily routine.
Here are a few suggestions on what you can do on a daily basis:
Review curated content and share.
Like a post and make a comment.
Search and connect with your ideal audience.
Facilitate an introduction via a connection.
Export your connections.
Make a list of people to contact.
Or you can combine your time into weekly blocks and write a blog post, create a comprehensive strategy with a targeted outcome, or compile new communication structures.
But won’t this make my staff more attractive to recruiters?
Some businesses fear that well-written personal profiles (think LinkedIn for this one) will make their staff more attractive to recruiters. They fear that if they make their staff look good they will be head-hunted for other roles. However, the strategy for a business versus a job seeker is different. It is a different process, with a different result.
I just don’t know how.
Many clients we work with have a fear of failing to be successful online. They are concerned about what their colleagues, industry or other cohorts might think. Sometimes they are worried that someone will make a negative comment.
The main thing to remember is that a public domain has the potential to be seen by anyone. As with all social media, only post content you would be happy for anyone to see.
Teal Swan once said: “We do not fear the unknown, we fear what we think we know about the unknown”.
By being educated and informed about online activity, clients have the choice on how they can maximise it to support their goals.
Kylie Chown is a LinkedIn Trainer, Coach and Strategist.
She works with businesses to use LinkedIn to generate leads, get more clients and make sales easier.
Are you a coach or consultant who would like to make sales easier, get more clients and grow their business?
Join our free online training “How coaches and consultants get make sales easier, get more clients and grow their business using LinkedIn.”
Number of people who have viewed your profile ? Or liked your article?
“What is measured is improved.” – Peter Drucker, world-leading management consultant.
I recently had a conversation with a business owner who said that their LinkedIn profile was at the All-star status.
And they didn’t need to do any more work on it.
I explained that it’s easy to focus on the various LinkedIn metrics available. This includes the All-Star rating, the SSI (Social Selling Index), your profile’s ranking, and the number of people who have viewed your profile.
But as I shared with this client, here is why they might be less important than you think.
All-Star rating: The purpose of this rating is to encourage you to complete your profile. Yes, you do want to complete it. But it only measures that fields are completed. Not what is actually written in your profile. You profile needs to have the right content. Content that positions you for your future.
% viewed in your networks: This measurement is based on the words in your profile. And the connections you have. In other words, you could rank highly if you have a high number of keywords. But a low number of people in your network use the same keywords. You could also have a low rank if you have a lot of connections in the industry who use the same keywords. As it depends on who you are connected to it is not a clear reflection of your profile
Connections: The amount of connections you have certainly increases the amount of search results you’re in. But you ideally want to be connecting with your ideal audience to support your goals
No matter what metrics you choose to measure they need to reflect what your goals are.
Some other metrics you might like to consider include:
How many of your ideal potential audience are you attracting?
And then how many are you moving into your internal sales processes?
Kylie Chown is a LinkedIn Trainer, Coach and Strategist. She works with businesses to use LinkedIn to generate leads, get more clients and make sales easier. Are you a coach or consultant who would like to make sales easier, get more clients and grow their business? Join our free online training “How coaches and consultants get make sales easier, get more clients and grow their business using LinkedIn.” Limited places available. Click here to find out more and register.
Are you a coach or a consultant?
Do you feel like you are missing out on the LinkedIn opportunity?
Do you want to know how to turn your LinkedIn Profile into a magnet for new clients?
If you have answered yes to these questions, this training is for you.
In this training I will share with you:
* The 5-step process to get found (in LinkedIn and Google) and standout online;
* How to position yourselves as an authority in your industry.
* How to leverage LinkedIn to attract new clients and make sales easier.