6 Ways LinkedIn Can Help Start-Up Soloprenuers and Consultants

Forbes recently reported that “by 2020, many predict that freelancers will make up 50% of the labor force.”

I have worked with, and am seeing an increase in the number of clients that are start-up Soloprenuers and Consultants who are setting up a LinkedIn profile as their number one step of setting up their business – even before creating a website.

Often, having a strong LinkedIn profile is cheaper and faster for them to set up, they can hit the ground running and access their ideal buyers in corporate markets more easily.

Start-up Solopreners and Consultants can use LinkedIn to:

  •  Support establishment and positioning in their niche market.
  • Leverage search engine optimisation with industry keywords allowing them to be found by their ideal audience.
  • Nurture and strengthen relationships with clients and industry professionals that otherwise would be more difficult to identify and connect with.
  • Position themselves to appeal to their ideal audience by tailoring language, communication messages and media plugins.
  • Support expert positioning and increase visibility by curating, creating and commenting on content.
  • Find and access their ideal buyers in a corporate marketplace by leveraging the advanced search functionality with LinkedIn.

As you can see, LinkedIn offers Start up Soloprenuers and Consultants a low cost tool to connect with their ideal audience, establish an online presence and connect with their ideal audience.

Increase Your Professional Profile With Expert Advice Tap Into The Power Of LinkedIn START NOW