In the book Ctrl Alt Delete, Mitch Joel introduces the concept of “digital first”. The concept that the first place we go to learn about people is online. In all industries you need to be aware that in the digital first world. People are likely to review you online before they decide to engage with you.
People make decisions based on what they read online. Or what your digital footprint looks like. So you don’t even know the opportunities you could be missing.
According to TheLadders research. Readers spend an average of “six seconds”, doing an initial LinkedIn scan. The first six seconds on your profile are crucial. We only have a short time to connect with the right audience.
If your profile doesn’t make sense to someone it’s a bit like touching a hot plate. The same as if a hotplate is too hot. The potential client or person reading your profile will bounce right off.
To determine if your LinkedIn profile is supporting your digital first impression. Ask yourself, is it clear from your clients perspective: