At a recent event I was talking to a business owner about her plans for new products and service offerings. She told me about her plans for 2018. She wanted to standout as an expert in her field, launch new products and attract a new type of client.
When I looked at her profile it told me another story – it was all about her past, not her future!
Recent research suggested that there are 2 new people joining LinkedIn each second, there are 475 million users and 106 million unique visitors a month.
With data like this it was clear to see why LinkedIn was still very much part of her strategy.
But it wasn’t going to work if it was focused on her past, not her future. She needed a LinkedIn reboot!
If you are like her and think you need a LinkedIn reboot, some areas to focus on include:
Your SEO: LinkedIn, first and foremost, is a search engine. In other words, it’s like Google in that it’s designed for people to use to search for what they’re looking for. Not only does this mean that you can turn up in a search result in LinkedIn; you can also turn up in a Google search if you have the right words in your profile.
Reboot 1: One of the first things you need to do to reboot your profile is to have the right SEO. So if reflects your goals for 2018.
Your Positioning: When you have positioning, it means you stand out from your competition.
You can do this by writing articles, having a visual impact and sharing your expertise.
It is also about your social proof and testimonials. You want testimonials that reflect your ideal client.
Reboot 2: Look at your profile through the lenses of your ideal client. Does it talk to them and their problems? Are your recommendations from people your ideal client would relate to?
Your Connection: The three elements of connection are: 1. Strategy (What) 2. Leads (Who) and Responses (How).
You need to know what you are saying to who and how you are going to say it. Remember that connection is key to a successful LinkedIn lead generation strategy.
Reboot 3: Have you defined your target audience for 2018? Do you know who you want to connect with them and how you will do it?
Wanting to launch a new product or service ? Or attract new clients?
January is a great time to reboot your profile so that it reflects your goals for 2018.
Does your profile need a reboot for 2018? Let’s find out! Click here to book a complimentary LinkedIn Strategy Session. During this session I will identify your goals and give you strategies to achieve them in 2018. We will identify if clients can find you (or not) and check your profile is engaging. We will then map our a plan to help you get more clients in 2018. Click here to book a complimentary LinkedIn Strategy Session.