LinkedIn for Corporate
Are you making the most of LinkedIn to increase clients and influence online?
LinkedIn is the number one social sharing platform for businesses. More than 50% of corporate clients use LinkedIn when making purchasing decisions. LinkedIn offers many opportunities when executed correctly. But it can also result in negative brand perception when not utilised well.
Organisations leave themselves very vulnerable when they don’t have:
- Team member profiles that reflect the organisational values, mission and ethos;
- A LinkedIn Communication Strategy and Plan;
- A Code of Conduct for team members; and
- Strategies and activities that promote the business rather than damage the brand.