LinkedIn is not only is it a tool for businesses, but also a great tool for associations, networking groups and member-based communities.
It allows them to increase their presence, connect with their existing members, and grow their community.
Here are some ways that member-based organisations, such as professional associations, networking groups and member-based communities can use LinkedIn to help them meet their strategic directives.
Member-based organisations can leverage LinkedIn to support recruitment. As a result, attracting new members, volunteers, partners, speakers, sponsors, and employees.
Using search functions, member-based organisations can identify potential new members. You can then filter results on a number of criteria. This includes industry, company affiliations, professional interests, academic qualifications or certifications, and job titles.
You can share job vacancies or volunteer roles on LinkedIn. This helps attract people who share a genuine interest in the mission, vision and activities of the organisation.
Elevate market positioning.
LinkedIn offers member-based communities a platform to share industry-specific insights, news, and research. Sharing articles, whitepapers, or reports can establish the member-based community as an authority in field. It allows the organisation to become a trusted source for members to visit for education and information.
Maintaining an active and professional LinkedIn presence can enhance the visibility and credibility of the organisation. It can also help attract media attention and potential sponsorship opportunities.
Member-based organisations can use LinkedIn to promote events. This can include online and live conferences, webinars, workshops, and networking events.
You can get started by creating an event page. From here you can invite members, share updates, and use targeted paid advertising strategies to reach a relevant audience.
Engage a closed community.
LinkedIn groups can become a community hub for your members. This can support members to exchange ideas, foster meaningful conversations, cultivate community and drive member engagement.
Learn what your members are engaging with.
LinkedIn provides member-based organisations with analytics and tools that can help track the performance of their posts, engagement levels, and the demographics of their followers.
This data can be utilsed to influence content, member attraction and retention strategies moving forward.
Next steps: Are you starting out with getting you professional association, networking group or member-based community active on LinkedIn?
1 – Create a LinkedIn company page for your member-based community.
If your member-based organisation hasn’t established a presence on LinkedIn, the first step is to create a company page. This page allows you to effectively spotlight your organisation’s events, community, resources and services.
2 – Cultivate a community in a private LinkedIn group.
Beyond maintaining a company page, member- based organisation can create LinkedIn groups tailored for their members. This can be a closed community where members can ask questions, and share insights.
3. Communicate with your new members.
Engagement is key to retention and what better way to do so than by connecting with them on LinkedIn? You can send new members a brief message to welcome them to your organisation and introduce them to your exclusive members-only LinkedIn group.
4. Create and share content.
LinkedIn is educational in nature and a place people go to support their professional development. By sharing your content and showcasing your member-based organisation value you will not only establish yourself as a trusted source of information but attract new members.
5. Connect and engage with committee members.
Eliminate that gap between your committee and leadership team and community by having your leadership team engage and contribute to conversations with on LinkedIn.
If you are interested in harnessing the power of LinkedIn for your professional association, networking group or member-based community, let’s have a chat! You can visit our website here or email email@example.com.