In today’s digital-first world, your online reputation does more than just draw in clients; it’s a key factor in attracting potential team members to your business.
When potential candidates are considering joining your business, they are likely to embark on a digital discovery to understand key team members and your business ethos and culture.
- 80% of respondents look up the social media profiles of current staff when applying or even considering a position.
- 60% of prospective employees research a potential employer on LinkedIn before applying for a role within the business.
- Glassdoor (51%), Facebook (37%), and Twitter (36%) are also top social platforms potential employees look to for insight.
So, how can you leverage your digital-first impression to your advantage?
It’s about crafting an online presence that resonates with your business while giving an insight into life within your business.
If LinkedIn is your platform of choice for attracting talent, moving beyond the standard “We’re Hiring” posts is essential.
Strategies across the areas of profile, content and communication include:
Optimised Company Profile: Ensure your LinkedIn company profile is complete, professional, and reflective of your brand. This includes having a high-quality banner image, a detailed ‘About’ section, and regularly updated company information.
Employee Advocacy: Encourage your employees to have complete and professional LinkedIn profiles. Their profiles act as brand ambassadors for your business. Employees can significantly enhance your employer brand.
Employer Branding: Consistently communicate your employer value proposition – what makes your company unique as a place to work. This includes highlighting benefits, career development opportunities, and what sets your company culture apart.
Spotlight Your Team: Transform your current team into the heroes of your story. Feature interviews that delve into their roles, personal motivations, and what it like being part of your business..
Team Showcase: Amplify your team’s voices by resharing their social media content on your company page.
Community Engagement: Display your team’s involvement in community activities and volunteer work, emphasising your commitment to social responsibility.
Celebrating Milestones: Publicise promotions, new hires, work anniversaries, and personal achievements to showcase your team’s growth and successes.
A Visual Journey: Offer a look behind the curtains of your workplace culture. Include snapshots of remote work setups, training sessions, and team meetings to paint a picture of your work environment.
Engagement with Potential Candidates: Actively engage with potential candidates by participating in relevant LinkedIn groups, commenting on posts, and sharing industry-related content. This helps in building relationships and staying top of mind with potential applicants.
Networking and Building Connections: Regularly network and build connections with industry professionals, alumni from universities, and business. This can help in creating a talent pool for future openings.
Targeted Advertising: Consider targeted advertising options to reach potential candidates who may not be actively seeking a new role but are a good fit for your business.
Candidate Experience: Ensure that the candidate experience, from the first touchpoint on LinkedIn to the application process, is smooth, respectful, and reflective of your company’s values.
By implementing these strategies, companies can effectively use LinkedIn not just as a tool for business development, but as a platform for building a strong employer brand and attracting top talent.