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Little changes. Big impacts.

In the changing landscape of social media, we are often led to believe that only massive overhauls and changes lead to success.

However, my experience on LinkedIn has shown me that often, it’s the small, consistent changes that provide the biggest impact.

Whether it’s updating your profile photo, crafting your headline, or taking a few minutes each day to engage with your connections, this combined with the LinkedIn Multiplier Effect can make a big difference.

🎇 An example of a small change you can make is the hashtags you use.

A common misconception that I come across is that hashtags are only useful on platforms like Instagram or Twitter. From my experience, they matter on LinkedIn as well.

One great example of this was highlighted in this message I received from a client.

Example-Of-Hashtags

In reviewing their current content marketing strategy, one of the suggestions I made was to have an alternate approach to their use of hashtags.

They took this onboard. They kept their approach in regard to their content media and messaging.

The only one thing they changed was their use of hashtags.

As a result, their impressions that were typically around 150 impressions increased to 700 impressions.

A small change that didn’t take much time to implement but with a big impact.

Some tips for using hashtags

➡️ Relevance is Key: Always use hashtags that are relevant to the content you are sharing.

➡️ Search to See Followers: Search on LinkedIn to see the current following. Sometimes a slight variation on a word can impact the follower count.

➡️ Limit the Number: While LinkedIn allows for multiple hashtags, use between 3 to 5 hashtags per post.

➡️ Be Specific: Specific hashtags tend to perform better than general ones because they target a more defined audience.

➡️ Use Trending Hashtags Wisely: Incorporate trending hashtags when they relate to your content but remember they may have short Lifecyle.

It is also important to take into account the LinkedIn Multiplier Effect.

What is the LinkedIn Multiplier Effect?

The Multiplier Effect can be defined as, “An effect in economics in which an increase in spending produces an increase in income and consumption greater than the initial amount spent.”

🎇 But how can you apply this on LinkedIn?

LinkedIn activities can produce a range of team and customer outcomes that provide additional benefit to the business, often beyond the initial objective and time and money spent.

The LinkedIn Multiplier Effect is the compounding effect of your profile, activity and communication. It is how you leverage your network on LinkedIn to create new opportunities, nurture relationships, and support business growth beyond an initial action.

Here are some examples of the LinkedIn Multiplier Effect:

✨ Visibility Through Connection: Each new connection you make has the potential to introduce your profile and content to a broader audience. By understanding and leveraging the degrees of connection you can leverage the LinkedIn Multiplier effect. For example, if I share a post and a first-degree connection engages with it, there connections may then also have visibility of that activity.

 Reputation Management: Actively creating content and engaging with your community provides insights into your expertise that can lead to increased referrals and improved sales conversions.

✨ Client Engagement: Engaging with clients and potential clients on LinkedIn supports stronger relationships and deeper connections, leading to increased client loyalty and retention.

✨ Enhanced Talent Acquisition: When current team members are active on LinkedIn it is visible in the network and to potential new team members. The current team member activity provides visibility of the business and positions the company as one that trusts its team to share their voice.

✨ Continuous Learning: The LinkedIn Multiplier Effect creates opportunities for continuous learning. By connecting with industry peers, you gain access to valuable insights, trends, and best practices that support you to stay ahead in your field and provide stronger client outcomes.

You can read the full post about this here.

It’s not necessarily about overhauling everything at once; it’s about consistently making changes that accumulate over time.

🎤 Events and Presentations

Kylie @ Workshop

Throughout the previous month I partnered with and presenting at several corporate and public events. These included:

➡️ Online Webinar, “Leveraging LinkedIn for the Construction Industry”.

➡️ Online Webinar, “Leveraging LinkedIn for Employee Engagement”.

➡️ Co-hosted LinkedIn Local Brisbane CBD. If you are in Brisbane, we would love to see you see at our next event. You can check out a behind the scenes video here.

 You can learn more presentations and training here for your association, event or organisation here.

🤔 What I have been asked about LinkedIn …

When working with clients, I have been asked, “Why do we need LinkedIn when everything is on the website?”

Using LinkedIn along with a company website adds a crucial element to the marketing mix – it allows you to humanise your business and your brand.

Your website is important as a foundational piece of our online presence, and although it provides essential information, it is often static.

On the other hand, your LinkedIn Company Pages and Personal Profiles can be dynamic.

You can share real-time updates about your projects, celebrate your team members, and provide industry insights – think of it as a conversation with your audience.

If you are interested in harnessing the power of LinkedIn for your business or for workshops or presentations, let’s have a chat! You can visit our website, book a time to chat, or email kylie@kyliechown.com.au.

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