While most business owners I interview love what they do, many question how they can spend less time marketing themselves via social media. When you’re managing Facebook, Twitter, Instagram and LinkedIn accounts, it can be a very time-consuming effort.
The key elements of an effective social media content management strategy are consistency and forward-planning. And the best way to be consistent is to be efficient.
This aligns with survey findings by the Content Marketing Institute, which reported that 84% of marketers who say they are ineffective at content marketing do not use a documented strategy.
Here are the three steps I follow myself and advise my clients to stick to in order to adequately manage online content in less than 7 minutes a day.
Pre-planning is key to maintaining consistency. It also means that if your workload increases or you get sick, or when you enjoy a well-deserved holiday, your social media campaign continues without you.
Social media is meant to be social. Yet clients often convey a need to better balance their time between manual and automated online content. Scheduling automated posts allows you to communicate at times when your ideal audience is online. And there’s less day-to-day effort.
Some scheduling tools that can help in this area include:
www.hootsuite.com – Hootsuite is the most widely used platform for managing social media, loved by over 10 million people around the globe and trusted by more than 800 of the Fortune.
www.buffer.com – Buffer helps you reach your audience at the right times, driving more clicks on your posts and traffic to your site. It also makes it easy to consistently schedule content on social media, increasing your reach and fan engagement; and provides powerful publishing tools that make it easy to share content across multiple social networks with one click.
www.polarbearapp.com – Polarbear lets you post messages to multiple social networks and blogs at once, including Twitter, Facebook, WordPress.com, Facebook Groups, WordPress self-hosted, LinkedIn, Tumblr, Facebook Pages, Blogger, Webhooks and App.net!
An ongoing review of your social media data and analytics will allow you to adjust your automated content to better meet the needs of your target audience.
It’s a bit like Bill Gates once said: “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.”
Content management can no doubt seem overwhelming for business owners. But with the right tools and strategies, it can be both effective and efficient.