84% of marketers who say they are ineffective at content marketing confirmed they have no documented strategy.

Most business owners I work with ask me how they can spend less time on social media content. This is not surprising when you consider there is Facebook, Twitter, Instagram and LinkedIn – and that’s just the start.

There are 2 key elements to an effective and successful social media strategy. That is consistency and forward-planning.

If it’s easy, it’s more likely to get done!

Here are three steps I use for both myself and my clients to help them manage online content. In less than 7 minutes a day.


Planning is key to maintaining consistency. It also means that if your workload increases or you can’t be at work, your social media campaign continues without you. Remember: Consistency is key!


Scheduling automated posts allows you to communicate at times when your ideal audience is online. But we all know that social media is meant to be social. You can use scheduling tools but you still need to be putting time and effort into engaging with your audience online. I see scheduling tools are a resource to support your content management. Not replace it.


By measuring data you can make evidence-based decisions on your content management strategy. By reviewing your social media analytics, you will be able to adjust your content to meet the needs of your target audience.

It’s a bit like Bill Gates once said:

“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.”

Content management can no doubt be overwhelming for business owners. But with the right tools and strategies, it can be both an effective and efficient lead generation strategy.

If you have any questions, or want to find out more, you can contact me here.