I was talking with someone the other day about how easy it is to find information on the internet. At any time of day, you can search for almost anything online. It is important to manage your online reputation.

The same goes for people. Searching somebody’s name online is a bit like the modern-day Yellow Pages, most people are out there and you can find out a lot about them by doing a quick search.

Career Enlightenment reported that 77% of employers use social media to find candidates, 20% of employers use social media to screen candidates and 69% of employers have rejected candidates based on their social media activity.

3 things you can start doing today to manage on online reputation include:


Audit your Google search results once or twice a month to be sure that there is no negative content among the top results of Google. You can then use Google Alerts to set up a notification of your name and phrases that you are associated with.

Secure Your URL

You might also like to secure your name as an URL. Even if you are not planning to use it anytime soon, it can be key in future proofing your online presence. Think of it as your digital real estate, once it’s sold to someone else, it can be costly to get back.

Use tools

Apply tools to support you in managing your Online Reputation. You might like to try www.howsociable.com.

If you have any questions, you can contact us here.