I recently worked with a client who was an expert in her field.  She wanted to attract new clients that would pay her what she was worth. Although she was good at her job her challenge was marketing her expertise.

Here are the 3 tips I shared with her to position herself as expert using LinkedIn.

Create and Develop:

LinkedIn is a Search Engine. This means it offers great opportunities for you to be found by new clients. The key with this is Search Engine Optimisation (SEO).

It’s a bit like how websites will be search engine optimised for Google.

The first step with your Search Engine Optimisation is to identify and research keywords. These are words that your ideal client would use to find people like you.

Once you have identified your keywords  you can build your content around these words. Once you have your content, aim to have a 100% complete profile. This includes a professional headshot.

Be Found and Engage:

LinkedIn gives you a lot of control over how people can see and reach you.  It is a good idea to familiarise yourself with these settings to make sure you are visible.

As well as being a search engine, LinkedIn is a validation tool. You can attract new clients by positioning yourself as an expert in the field using LinkedIn. This includes posting articles, joining and commenting in groups and curating information of value to your audience. You can also share examples of your work and link to other online media.

Validation can also be further supported by getting recommendations.

By engaging on LinkedIn, your activity will come up in your networks newsfeed. This keeps you visible and connected.

Connect and Research: 

Make it easy for people to connect with you. Include links to your LinkedIn profile on your other promotional material. This includes your business card, email signature and other websites. Remember to send a meaningful, personalised request for new connections.

As much as you can SEO your profile to be found on LinkedIn, you can find information on others .  This information can give you a distinct advantage when engaging with a prospective client for the first time.

As you can see, LinkedIn is a great, low cost tool to help experts position themselves.