Recently, I spoke with a business owner who had a small sales team reporting to her. I asked her if she used LinkedIn, to which she replied, “Yes.”
I asked if her team used LinkedIn for business. She said “No, I don’t want recruiters offering them a new role”.
I explained to her that the strategy we use for business development is different than for a job seeker.
To achieve a result on LinkedIn you must first have a goal. LinkedIn profile development needs to have a specific purpose.
Once the purpose is established, a strategy can be developed. This way you can ensure the profile meets the purpose.
Being without a strategy is a bit like being in a noisy room. You hear a lot of sound. You don’t hear anything clearly.
A recent article by Mind Tools highlighted:
“LinkedIn can help organisations increase visibility for their products and brands”.
Once you have your purpose you can target your strategy by: