Most people I talk to think that LinkedIn is just for jobseekers, and although it is a great tool for them, it can also be an effective, low cost tool to help businesses to attract their ideal client.
If you use it effectively, you can not only attract new clients but position yourself as an expert in your field.
To get started, you need to create a standout profile: LinkedIn is a Search Engine. This means it offers great opportunity for you to be found and validated by new clients. The key with this is Search Engine Optimisation (SEO). It’s a bit like how websites will be search engine optimised for Google.
The first and very important step with your SEO is to identify and research keywords. Think about who you want to be found by and what words they would use. Once you have identified your keywords and done some research, you can build your content around these words.
Top Tip: You can also use Google AdWords Keyword Tool to figure out which terms will increase your searchability.
When working with clients, here are 5 of my top tips to help them use LinkedIn to attract more clients:
- Post search engine optimised (SEO) articles to support validation as an expert. This is a great alternative to a personal blog website if you don’t have one.
- Edit your summary and headline to reflect your current business plans and targeted audience. The headline and summary is an effective positioning tool that you can change to support direct positioning alignment. The summary and headline is a key area of keywords.
- Curate information of value to your audience. This offers the opportunity to develop creditability as an educator and is a great option for those who do not wish to write their own articles.
- SEO your past positions. Remember to use words that can be related to your current goals.
- Validation can also be further supported by getting recommendations. Think of the value of a prospective client who sees someone they know and trust recommending your service on LinkedIn.
By actively engaging on LinkedIn, your activity will come up in your networks newsfeed – keeping you visible and connected.
Once you have developed your profile, make it easy for people to connect with you. Include links to your LinkedIn profile on your other material. This includes your business card, email signature and other websites. Remember to send a meaningful, personalised request for new connections.
As you can see, LinkedIn can be an easy-to-use tool to help attract your ideal client.