I was recently on a coaching call discussing long form posts on LinkedIn when a client asked me, “Aren’t LinkedIn articles dead?”
In an age where most of us happily scroll quickly through our social media feed, I can understand this misconception.
Did you know that 45% of LinkedIn article readers are in upper-level positions?
They are managers, VPs, Directors and C-level professionals. Also, there are currently over 1 million users that have published an article on LinkedIn.
While some of the changes and updates to LinkedIn’s format have impacted long form articles, this doesn’t mean they are dead. It simply means the strategy has evolved.
Here are 3 reasons why you should still use LinkedIn articles as part of your (new and improved) strategy.
Any article you post on your LinkedIn profile is there to stay. This means that when a potential client reviews your LinkedIn profile, they have access to your post history and can see all the articles you have ever written.
This can help position you as an expert in your field. Your audience is more likely to invest in you, if you display an investment in your chosen field.
We’ve integrated Google and other search engines so seamlessly into our lives that it’s often our first point of call when we have a question (any question).
So, it’s important to ensure your content, profile or company page is easily found through ‘search engine optimization’ (SEO).
Articles support your SEO. Having the right keywords in your articles will go a long way in bettering the chances of your profile appearing in the top search results.
Unfortunately, you can’t rely solely on LinkedIn to distribute your content. You need to have a distribution strategy.
A content plan combined with quality content will increase exposure to a wider audience.
This can also be a great way to re-purpose content, especially when using SEO tactics and using algorithms to work in your favor.
Readers will find good articles and they will share them at a click of a button, so it’s ideal to make sure those readers are finding your articles to promote.
There is no expiration date on well-written content.
Calling LinkedIn articles ‘dead’ is an overstatement. ‘Changed’ is closer to the truth.
And as we all know, change is as good as a holiday.