“What’s measured improves.” – Peter Drucker, a world-leading management consultant.
Clients will often ask me “How can I measure the effectiveness of my profile?”
It’s easy to focus on the various LinkedIn metrics available. These include the:
♦ All-Star rating.
♦ Your profile’s ranking.
♦ The number of people who have viewed your profile.
In general, people tend to spend a lot of time trying to achieve an All-Star rating. The purpose of the all-star rating is to encourage you to complete your profile. Yes, you do want to complete it. Yet if the content doesn’t position you for your future, your profile will give you more of what you’ve received in the past.
Jeff Bladt and Bob Filbin wrote in their post for the Harvard Business Review “There is a difference between numbers and numbers that matter.”
One of the most important steps in beginning to make decisions with data is to pick the right metrics.
Beside the metrics already highlighted, there are some other metrics to keep in mind. Some questions to ask yourself so you can capture the metrics that matter on LinkedIn include:
Is my profile Search Engine Optimised (SEO)?
It’s important that you can be found. LinkedIn is a search engine and there is someone out there trying to find you. Make it easy for them!
What do my first four seconds say?
When someone lands on your profile, you only have four seconds to “wow” them. If you don’t, it will take a lot of work to impress them and motivate them to want to work with you.
Your first four seconds needs to link to your future, not your past, otherwise, you will only receive more of what you’ve already had.
What action do people take when they look at your profile?
When people look at your profile, they should feel compelled to connect with you. If you have enough of the right content, the right connections and the right information for your first four seconds, people will be more likely to connect with you.
What am I saying to people on LinkedIn?
With effective communication, you can maximise your chances of engaging with the right people. Without strong communication, you risk losing engagement.
By including these questions as part of your metrics of measurement you are in a stronger position to be found by, positioned and connected with your ideal audience on LinkedIn.