By now, most people know all about the importance of your LinkedIn profile picture. But did you know there is a banner picture on your LinkedIn profile? It’s located across the top of your page and is the prime LinkedIn real estate.
In fact, LinkedIn profiles with graphics have 11 times more chance of getting viewed than those that don’t.
As LinkedIn is limited with its formatting this is your opportunity to stand out with visual impact. As Napoleon Bonaparte said, “a picture is worth a thousand words.”
LinkedIn provides users with a number of options for standard-use banners, however, you will have more impact if you create one of your own that is meaningful to your clients and target audience.
To access the banner image:
Go to your Profile >> Edit Profile and click on Add a background photo.
If you already have a background photo, then hover over it and click Edit Background.
To create your own customised banner, there are several free online programs you can use:
- Canva – https://www.canva.com/create/banners/linkedin/
- PicMonkey – https://www.picmonkey.com/
- Adobe Spark – https://spark.adobe.com/
TOP TIP: William Arruda, in his Forbes article, has a list of additional websites that will help with making banners. Each of these websites has great free options you can use, and some even have canvases pre-set to LinkedIn banner dimensions to make the job easier.
Here are some things to keep in mind when creating your banner: