Based in Sydney, this team owned and managed infrastructure and systems via their managed service solution. The team were specialists in their own field and wanted to utilise LinkedIn to demonstrate their expertise as a collective.
LinkedIn was the ideal platform for this business to position itself as authorities in their field.
Before working with the team, they had:
- Inconsistencies in how key individuals were presented on LinkedIn and misalignment with the overarching marketing strategy.
- Positioning that didn’t reflect their executive level of individual expertise and proven capabilities.
- Limited knowledge on how to use LinkedIn in order to support their business.