Professional Services Business

Kylie Chown Consulting > Professional Services Business

Based in Brisbane, MediPro Capital Finance provide finance lending, targeting their services within the medical profession. LinkedIn was the ideal platform for their business to generate leads and attain more clients.

Before working with MediPro, their LinkedIn Strategy had:

Low visibility / findability across LinkedIn and Google
Inconsistent branding / messaging across multiple profiles
Low / no conversion across targeted messaging

Stage 1 was the implementation of a 3-point strategy.

Leverage SEO to increase visibility within LinkedIn and Google.
Develop consistent profile content across the team and develop a targeted content management strategy.
Engage in a targeted messaging campaign.

LinkedIn Profiles are now returned at a higher rate within Google Search

Leads (monthly) as a result:

Initial consistent growth in leads followed by spikes in growth when messaging campaigns are implemented.

Step 1 – SEO to increase visibility within LinkedIn and Google

Because of the changes made to increase search engine optimisation, the team members’ LinkedIn Profiles are now returned at a higher rate within Google Search.

They rank organically above major competitors and as a result, have seen an increase of organic traffic to their LinkedIn profiles.

Step 2 – Consistent profile content + content management strategy

This is further supported by consistent and professional content both in their LinkedIn profiles and written content strategy.

Step 3: Ran x2 targeted messaging campaigns

Once established, there were x2 targeted messaging campaigns run.