By now, most people know all about the importance of a LinkedIn profile picture and banner.
But are you utilising the banner picture on your LinkedIn profile?
It’s located across the top of your page and is the prime LinkedIn real estate.
In fact, LinkedIn profiles with graphics have 11 times more chance of getting viewed than those that don’t.
LinkedIn is limited with its formatting so this is your opportunity to stand out with visual impact.
As Napoleon Bonaparte said, “a picture is worth a thousand words.”
LinkedIn provides users with a number of options for standard-use banners, however, you will have more impact if you create one of your own that is meaningful to your clients and target audience.
To access the banner image:
Go to your Profile >> Edit Profile and click on Add a background photo.
If you already have a background photo, then hover over it and click Edit Background.
To create your own customised banner, there are several free online programs you can use:
· PicMonkey – https://www.picmonkey.com/
· Adobe Spark – https://spark.adobe.com/
TOP TIP: William Arruda, in his Forbes article, has a list of additional websites that will help with making banners.
Each of these websites has great free options you can use, and some even have canvases pre-set to LinkedIn banner dimensions to make the job easier.
Here are some things to keep in mind when creating your banner:
1. Stay on brand.
It doesn’t make much sense to include an image on your profile that is totally unrelated to your brand and what you do. For instance, a photo of kittens might be cute, but if it has nothing to do with your financial consulting business, why include it?
Remember, LinkedIn is a professional networking site. Think of your profile banner as a company billboard.
2. Put important details front and centre.
Your LinkedIn profile banner image is the perfect place to let people know how to contact you, whom you help and what results you can help them achieve.
That way, if potential clients want to get in touch they can do so without hassle.
3. Keep it simple.
It’s easy to accidentally pass hours playing around with templates, colors, and designs to create your banner image.
Don’t overdo it – including your business logo, contact details, and minimal extra details will ensure the important information is there, without overwhelming your profile.
Alignment is also important – your profile picture will land on the left of the banner.
Creating your own on brand, a stand-out LinkedIn banner will make your profile look more attractive and more professional.
Your banner is prime LinkedIn real estate.
What does yours say about you?
Kylie Chown is a LinkedIn Coach and Trainer.
She was named #2 LinkedIn Expert in the Asia Pacific in 2019 as well a 2020 Finalist in the Best Social Media Educator and Best Use of LinkedIn for the Social Media Marketing Institute Awards across two campaigns.
Our last small group training for 2020, The LinkedIn Launch Program October intake is now open. This live, online training is run over 5 weeks and is designed for those who know there is an opportunity on LinkedIn but don’t know what to do to get the best results.