What metrics do you measure on LinkedIn?

Is it your:

All-Star rating ?

The SSI (Social Selling Index) ?

Number of people who have viewed your profile ? Or liked your article?

“What is measured is improved.” – Peter Drucker, world-leading management consultant.

I recently had a conversation with a business owner who said that their LinkedIn profile was at the All-star status.

And they didn’t need to do any more work on it.

I explained that it’s easy to focus on the various LinkedIn metrics available. This includes the All-Star rating, the SSI (Social Selling Index), your profile’s ranking, and the number of people who have viewed your profile.

But as I shared with this client, here is why they might be less important than you think.

All-Star rating: The purpose of this rating is to encourage you to complete your profile. Yes, you do want to complete it. But it only measures that fields are completed. Not what is actually written in your profile. You profile needs to have the right content. Content that positions you for your future.

% viewed in your networks: This measurement is based on the words in your profile. And the connections you have. In other words, you could rank highly if you have a high number of keywords. But a low number of people in your network use the same keywords. You could also have a low rank if you have a lot of connections in the industry who use the same keywords. As it depends on who you are connected to it is not a clear reflection of your profile

Connections: The amount of connections you have certainly increases the amount of search results you’re in. But you ideally want to be connecting with your ideal audience to support your goals

No matter what metrics you choose to measure they need to reflect what your goals are.

Some other metrics you might like to consider include:

  • How many of your ideal potential audience are you attracting?
  • And then how many are you moving into your internal sales processes?