3 Ways LinkedIn Can Help Attract Quality Talent

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3 Ways LinkedIn Can Help Attract Quality Talent

I recently worked with a group of leaders who needed to attract quality talent into their team.

The industry they worked in was experiencing a talent shortage. The talent that they needed to recruit was highly competitive and sought after.

The team wanted to learn how to use LinkedIn to attract and secure this talent (and this wasn’t about using the LinkedIn recruiter tool).

Using LinkedIn to attract talent for your business can be considered an effective part of your strategy when you consider that:

  • Social professional networks are the #1 source of quality hires followed by internet job boards and employee referrals.
  • Over 75% of people who recently changed jobs used LinkedIn to inform their career decision.
  • New employees sourced through LinkedIn are 40% less likely to leave the company within the first six months.

On top of all this, we are now in the world of digital-first.

A place where people will learn about you online before they meet you in person. What they learn about you online becomes an anchor point for them so it’s hard to change this perception after if has been formed.

Realising that your candidates are as important as your customers, here are three things your organisation can do to secure and maintain quality talent into your team:

Company Page: Your company page is a great place to showcase your team, the culture and give insight into your organisation. You can use your company page and content strategy to position your business as a place someone would want to work.

Content: With 87% of passive and active candidates open to new opportunities using a structured content management strategy is an effective way to communicate with potential applicants.

You can share what it is like to work for your business, meet the team and share behind the scenes. This approach works best when the team is aware of the best practice protocols for using LinkedIn.




Create Professional Profiles:

Ensure that the key people in the recruitment process have their LinkedIn profiles up-to-date.

A potential team member can learn a lot about their potential new manager, the organisational leadership and their team members using LinkedIn.

There are key people within the business who will be brand ambassadors. It is imperative that these people are positioned correctly.


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