The new year is a great time to take stock of everything and your LinkedIn profile should be on that list.

Over the last 12 months, LinkedIn has seen many changes, you can read about these in my previous article “Top Changes To LinkedIn in 2020.”

Add to the fact –

  • In Q1 of 2020, LinkedIn sessions increased 22 per cent year-over-year.
  • In Q2 of 2020, LinkedIn revenue increased 21 per cent year-over-year.
  • In March of 2020, professionals watched more than four million hours of LinkedIn Learning content — a nearly 50% increase month-over-month.
  • LinkedIn Live streams have increased by 158% since February 2020.

Does your LinkedIn profile need a reboot?

Here are some areas you can reboot in your profile for 2021.

Headline: Your headline goes with you everywhere on LinkedIn. It’s on your profile, and when you post or comment on other posts, people see your name and headline. Your default headline is your current job title. Do you need to reboot your profile for 2021?

Banner: Does your banner need an update? A client I worked with had a great banner, but it showed them delivering face-to-face training which wasn’t part of their current services.

Profile Photo: Does your profile photo look like you in 2021? Make it current and make it a professional image.

See an example below of an updated headline, banner and profile photo –

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Vanity URL: The usual URL is your name or part of it and a string of numbers. You can change this to something that makes it easier for you to be found and is better for your SEO.

About: You have 2000 characters to tell connections what you are all about. This section should reflect your LinkedIn strategy and how you want to position yourself and be seen by your ideal audience

Experience: When was the last time you updated your experience section? If you have different target areas in your goals, you could break down your experience to according to those areas. This also gives you some extra space to communicate what it is you are doing.

Contact Details: This section is often overlooked for updating. Not just about phone and email, but web links to parts of your services you want to highlight.

Skills Endorsement: Some aren’t keen on this section of their profile, but remember it feeds into your search results and SEO, so it is a good idea to have these up-to-date.

Recommendations: When reviewing the recommendations section, think about the types of clients you want to be working with and seek out recommendations from similar clients that you already have.

Education: Have you done any further study over the last year? Update the courses you have completed.

Volunteer Experience: Add to or update your profile with volunteer experience you have undertaken or are continuing to do in 2021.

Licenses & Certifications: Added to your profile from the Background section, include certifications you have achieved and award nominations. You can even list when you have been nominated for an award.

For example –

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Follow Relevant Companies: What or who do you want to be following in 2021? Whom you follow will influence the content shown in your feed.

What you decide to reboot on your profile in 2021 ultimately depends on your overarching business and social media strategy.

Regardless, in this world of digital-first where people meet you online before they meet you in person, your LinkedIn profile may be what’s making your first impression.

Kylie Chown is a LinkedIn Coach and Trainer. She was named #2 LinkedIn Expert in the Asia Pacific in 2019 as well as a 2019 Finalist in the Best Use of LinkedIn for the Social Media Marketing Institute Awards across two campaigns.

Does your LinkedIn profile need a reboot for 2021 but not sure where to start? Take our free, 5 day LinkedIn challenge today.

Learn more and register here.