🤔When was the last time you reviewed your LinkedIn strategy?
🤔Is your LinkedIn strategy ready for 2023?
LinkedIn has 810 million members and in 2022, LinkedIn experienced a 22% increase in engagement. As the platform continues to grow, more professionals are engaging with others both within and outside their network. A lot can change in a year, and with 2023 on the horizon, it’s a great time to review and take stock.
Is your LinkedIn strategy aligned with your business strategy for 2023?
In setting your strategy for 2023, here are some key things to consider:
LinkedIn is a search engine (your profile can be found in LinkedIn AND Google). Do the current keywords in your profile align with the services you want to be found for?
➡️ Action step 1
Do you have the right words in your profile so that people who are searching can find you?
LinkedIn is the anchor point for your digital first impression. It might be a while since you updated your profile and if that’s the case, it might not be talking to your ideal audience.
➡️Action step 2
Does your profile talk to your ideal audience and the problems they have?
91% of marketers use LinkedIn as the number one platform when they want to access professionally relevant content. Content creates opportunities to nurture and educate your ideal audience over an extended period during their buying journey
➡️ Action step 3
Do you need to update your LinkedIn content strategy for 2023?
You can have a great profile and content, but you want your ideal audience to see it. Do your connections reflect the people you would like to work with in 2023?
➡️ Action step 4
Do you need to proactively reach-out, connect and engage with a new audience?
You get out of LinkedIn what you put in.
➡️ Action step 5
Are you engaging with your ideal audience?
If you would like to learn about the changes LinkedIn made in 2022 and how they affect you and your business, you are invited to join me for our final complimentary Masterclass for the year, you can learn more and register here.
Kylie is a Social Media Trainer and Strategist, and the current #2 LinkedIn expert in Asia-Pac. With over 15 years of experience, she has worked with thousands of people to help them grow their business and brand using LinkedIn and managing their online digital reputation.
In 2021, she was awarded Best Use of LinkedIn and was a finalist for Best Social Media Educator from the Social Media Marketing Institute. She was awarded Mentor of the Year (Marketing) Silver in the Stevie Awards.
Kylie is the co-host of LinkedIn Local Brisbane CBD , the place to meet your online LinkedIn connections in person.
🥳 Are you in Brisbane? Join us for our end of year celebration! Learn more and book here.
You can also contact us here if you have any questions.