Do you need LinkedIn Ads help to skip the expensive learning curve?
LinkedIn Ads is an under-utilised platform, but the right strategy, campaign and targeting can generate high-quality leads for business-to-business clients.
In a LinkedIn Case Study, Replicon received an increase of 400% more leads within target audiences (vs. lead generation efforts on other platforms).
Company: You run LinkedIn ads from your company page. This means the first thing you need to do is make sure that your company page is set-up correctly. This includes ensuring that all key fields are completed, your page is search engine optimised (this will reduce your ad spend) and the correct administration accesses are in place.
Clarity: There must be clarity around your audience. Know your perfect profile prospect. The targeting of LinkedIn ads is quite comprehensive. But for it to work you need to have clarity around who your ads are targeting.
Campaign: Campaign manager is where you set-up and run your LinkedIn ads. Before you can run your LinkedIn ads you need to set-up your campaign manager correctly. You also need to know which of the 3 types of ads would suit your business – Sponsored Content, Sponsored InMail or Text Ads.
Controls & Projection: Know your budget and projection. The key to an effective LinkedIn Ads campaign is ensuring Return on Investment (ROI). This means knowing your total ad costs and how this covert to your total customer acquisition cost.
Content: You need to develop content for your ad this includes your text and image.
By setting up your company page, having clarity around your audience, a campaign established with controls and projections, and the right LinkedIn ads content, you can grow your business using LinkedIn paid advertising.
“Just had an awesome session with Kylie on LinkedIn Ads! She is a wealth of knowledge and goes above and beyond to make sure you have what you need! She is patient, efficient and very easy to work with! I can’t recommend her highly enough! For anything LinkedIn Kylie Chown is a star!!”
“When we first engaged Kylie, we had a target of 400 registrants for a digital event we were planning. After engaging Kylie to run our paid LinkedIn ads, we had 717 registrants so we have blitzed our target and Kylie’s work on our LinkedIn ads was a key part of over-achieving this goal. We are very grateful for her guidance and expertise on creating, testing and tweaking our LinkedIn ads. We would be very interested in working with Kylie again for upcoming events.”
Kylie is a Certified LinkedIn Marketing Insider, this certification from LinkedIn covers all aspects of Ad Management. She is the current #2 LinkedIn expert in Asia-Pac, in 2021 was awarded Best Use of LinkedIn from the Social Media Marketing Institute, and Mentor of the Year – Social Media – Silver in the Stevie Awards.
She is Australia’s first Certified Social Media Crisis Advisor and founder of My Digital Brand, helping professionals, businesses and corporates create a world-class digital brand.
You can also contact us here if you have any questions.